The Basic Science of SEO Writing
SEO or search engine optimization is very important for any on-line business. Without it, chances are your website will never be found by the general public. The majority of people who need to find information or a product to purchase, use search engines. This makes it important to consider search engine optimization when writing articles or a blog.
When writing a blog post or an on-line article, content is key and so keep these tips in mind:
Title - Your title should contain your pertinent keyword or at the very least, wording that is in close proximity to it.
First Paragraph - If you are writing about a new brand of red wine that is about to hit the market, introduce that keyword in the first sentence. Using the keyword in the last sentence of this first paragraph is a good idea as well in terms of seo.
Main Body - Ideally, your article or blog post will be 300-500 words long and your keyword placement should have a frequency of about 2-5%. Any more than this is dangerous because it can lower your search engine rankings. Overusage of keywords will penalize you in the eyes of search engines who can flag your website as spam.
Subheadings - Use these to further your seo density. Include your keyword here as well.
Last paragraph - It is very important to style your last paragraph similar to the first one in terms of keyword usage.
This is just the basics of seo writing. The best practices are constantly changing due to the ever dynamic algorithms used by search engines. Stay tuned for more detailed information in future posts.